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Buy MEVIUS ORIGINAL 20's Online

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Mevius Original 20's

Mevius Original (formerly referred to as Mild Seven Original) is one of Mevius Cigarettes Brands produced by Japan Tobacco. Launched circa 1977, it was Japan’s leading national brand of cigarettes with a 30 percent share of the domestic market and the third biggest smoked cigarette on earth. 


Buy Mevius Original Carton ( 200 cigarettes ) 

Only $29.95





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Buy MEVIUS LIGHTS 20's Online

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Mevius Lights 20's

Mevius Lights is one of Mevius Cigarettes Brands produced by Japan Tobacco. Launched circa 1977, it was Japan’s leading national brand of cigarettes with a 30 percent share of the domestic market and the third biggest smoked cigarette on earth.

Buy Mevius Lights Carton ( 200 cigarettes ) 

Only $29.95





mevius light carton

From farmer to finished product

Tobacco leaf undergoes a number of processes before it finally becomes a cigarette, rolling tobacco or another tobacco product, such as snus

Directly after harvesting the leaves are cured. This removes the moisture from them and plays a fundamental role in giving tobacco its flavor and aroma. It also turns the color of the leaves from green to yellow or brown, as the chlorophyll in them breaks down and the natural starches found in the tobacco plant turn to sugars.

Tobacco Leaves in Java


There are three main ways of drying and curing cigarette tobacco:

  • Air curing – burley – in unheated enclosed areas
  • Flue curing – virginia – in a barn heated by pipes
  • Sun curing – oriental – where the leaves are left to dry in the sun


While ‘drying’ may seem like a basic process, the end result is open to infinite variety, reflecting the weather and nutrients in the soil during growing, individual skill and expertise, as well as the type of drying process used.
So after curing, the leaves are graded to reflect their quality.

Leaf Grading, Blending, and Trading

Leaf grading
This grading is important because leaves from many different sources may be blended to create a particular tobacco brand. As with grapes used in wine making, while the quality and characteristics can vary with each harvest, consumers demand consistency of taste, colour and bouquet.

In fact, it can be argued that the tobacco producer’s role can be even more challenging as, unlike wine, consumers do not expect or want any variance from year to year.

Blending
The cured leaves are aged before going into the manufacturing stage. Here the tobacco is cut, conditioned and blended.

Trading
Tobacco leaves are traded as a commodity around the world. Increasingly, countries are moving from traditional trading floors, where the price is decided by auction, to contract-based systems, where buyers establish contracts with individual farmers to purchase their leaf. One thing that remains constant is the level of expertise required in buying the right amount of tobacco of the right quality to satisfy consumer demand.

Leaf-buying companies are the link between growers and tobacco product manufacturers such as JTI. However, for part of its requirements JTI also acts as a leaf-buyer. This means that as well as purchasing directly on the auction floor, we are also establishing farmer contracts in a number of countries, including Brazil, Malawi, Zambia and the United States.

A global operation focused on quality

cigarettes machine
Modern Cigarettes Production
Our manufacturing operation begins with the arrival of tobacco and other materials, such as paper, at our factories, and ends with the dispatch of finished products to our different international markets

It is a complex, highly automated process, taking place around the clock in 25 JTI factories worldwide.

Primary processing
This is the process of converting different types of tobacco and grades of leaf into a consistent tobacco mix, ready to make into cigarettes. Several steps take place during the course of this process.


  1. It begins with conditioning, where tobacco is processed to ensure that it retains elasticity by passing it through a controlled environment at just the right temperature and humidity levels.
  2. This is followed by pre-blending, ensuring a balanced mix of different types of tobacco.
  3. The leaf is then cut into fine strands, dried to a precisely defined level of moisture and given its ‘top flavoring’. The flavors used both complement and balance the taste of tobacco and also protect the quality of the product. However, not all types of cigarettes contain flavorings. For example, traditional virginia blends often contain no flavorings at all.


Drying
Drying takes place toward the end of the tobacco conditioning. This is a precise process and is designed to retain just the right amount of moisture.

JTI invested heavily in a manufacturing innovation that is known as flash drying. The first flash dryer was installed and piloted at the JTI manufacturing plant at Lisnafillan, Northern Ireland in 2008.
This technology dries the tobacco at higher temperatures and therefore more quickly than the conventional dryers. The shorter drying time reduces tobacco degradation and energy consumption.

Making cigarettes
Most cigarettes are produced by highly complex machines, the most advanced of which can produce up to 20,000 cigarettes per minute.

The cut and conditioned tobacco, known as cut filler, is wrapped in cigarette paper by machine to produce a ‘continuous cigarette’. This is then cut to the appropriate length and the filter is added and wrapped to the cigarette rod with tipping paper. The tipping paper is often printed to look like cork, a material that was used in cigarettes before the invention of modern filters.

One or two rows of holes are laser-drilled into the tips of cigarettes to moderate the way that they burn and how smoke is delivered.

Paper used for wrapping tobacco is designed to control the burning rate of the cigarette and the stability of the ash.

Cigarette packing
This is the process of loading cigarettes into individual packs. One of the more common configurations is 20 in a pack.

To preserve their taste, cigarettes are usually wrapped in aluminum foil inside the pack, which is itself wrapped in airtight polypropylene material. This packing process involves cutting, folding and gluing.
After the individual packs have been produced they are packed into cartons, normally containing a total of 200 cigarettes. For ease of handling and storage plus protecting the product during transportation, these cartons are then packed into shipping cases, normally containing a total of 10,000 cigarettes.

It was called Mild Seven

Mevius, previously called Mild Seven is a brand of cigarettes produced by Japan Tobacco. Mevius cigarettes are the third widest smoked cigarette in the world with 76.5 billion around the world, behind Marlboro and Camel. Originally manufactured in Tokyo by Japan Tobacco Inc., as a variant of the popular Seven Stars brand, the Mevius under the Mild Seven name has been a top seller since its creation in 1977 and is the second largest cigarette brand in the world.

On August 8, 2012, Japan Tobacco announced that the longtime Mild Seven brand name would be changed to Mevius, due to legislation of the branding of cigarettes as "mild" and others in some countries, in an attempt to strengthen the brand's "premium image". The name change began in Japan in February, followed by Singapore and Korea the following month.

The leaf that travelled the world

Tobacco Plantation in Chile

Tobacco, a native plant of the Americas,  was first discovered thousands of years ago

However, growing tobacco as a crop was pioneered by communities in the Andes at a much later time. Most estimates put this between 5000 and 3000 BC.

From the Andes of South America tobacco spread north and then on to the colonies, islands and continents beyond. With steadily increasing demand tobacco plants were transported for cultivation to countries all over the world.

The history of tobacco is more than just a history of its cultivation for chewing or smoking. It represents a fascinating journey through changing tastes and fashions, variations in cultural status and different stages of political and trading importance.

It also takes in numerous other lesser-known uses. South American tribes, for example, used it as an insect repellent, and many early civilizations incorporated its use into sacred rites.

How it was used
Tobacco chewing was probably the first way that tobacco was consumed.

Anthropologists have also speculated that ‘snuffing’ – taking in powdered tobacco through the nose – probably pre-dated smoking. Snuffing tubes are among the earliest tobacco artifacts discovered in the Americas.

The early Spanish explorers were probably the first Europeans to try smoking tobacco leaf. They wrapped leaf in corn husk to produce the forerunner of the cigarette. Cigars are typically larger in size, and are wrapped in the tobacco leaf itself.

As well as smoking tobacco, Spanish explorers cultivated plants in botanical gardens as a medicinal curiosity.

Political significance
Inevitably, as the use and cultivation of tobacco grew so did its political and financial significance. The colonies where tobacco was grown became highly valuable territories, attracting settlers keen to make their fortunes despite often hostile conditions.

An example is the state of Virginia in the United States. In the short period between 1618 and 1640 the annual size of the tobacco harvest in Virginia rose from 20,000 pounds to 1.5 million pounds. The tobacco trade contributed to the population growing from 18,000 to 78,000 during that time.

It was not only growers and manufacturers of tobacco products who sought financial gain from tobacco. Elizabeth I of England introduced a tobacco tax at two old pence (less than one penny) per pound. King Philip III of Spain tried to control cultivation by decreeing tobacco could only be grown in Spanish colonies.

Fashion and debate
Today, tobacco is a highly regulated product and attracts considerable debate. It has been the subject of contrasting opinions, and fashions, throughout its history.

For example, taking a pinch of snuff was made popular in Regency England by Beau Brummell. He introduced it to the Prince of Wales, making it popular in Royal circles and then among the population at large.

Some monarchs enjoyed it (Queen Charlotte – wife of George III of England – was known as ‘Snuffy' Charlotte). Others disliked it. The first English anti-smoking pamphlet, A Counterblaste to Tobacco, was published in 1602.

It’s against the backdrop of this rich history that JTI operates today.

Our business, which has a rich history of its own, is run successfully and ethically – building on sound principles and positions that guide everyone who works in the company – so that those adults who do smoke can have the highest quality products from the most reputable, reliable source.
We believe the history of tobacco is still being written.

List of Mevius Varieties


  • Mevius Original
  • Mevius Charcoal Filter
  • Mevius Box
  • Mevius FK
  • Mevius Special Light Box
  • Mevius Lights
  • Mevius Light Box
  • Mevius Lights Charcoal Filter
  • Mevius Super Light
  • Mevius Super Light Box
  • Mevius Super Light 100's Box
  • Mevius Extra Light
  • Mevius Extra Light Box
  • Mevius Extra Light 100's Box
  • Mevius Impact Menthol Box
  • Mevius One
  • Mevius One Box
  • Mevius One 100's Box
  • Mevius One Menthol Box
  • Mevius One Menthol 100's Box
  • Mevius Prime Super Light Box
  • Mevius Prime Menthol Light Box
  • Mevius Prime Slim Three
  • Mevius AQUA Menthol
  • Mild Turkey
  • Mild Turkey Light

Our Formula One sponsorship



Japan Tobacco was, through Mild Seven, the title sponsor of the Benetton Formula One team beginning with the 1994 Formula One season. This association continued after Benetton was acquired by Renault. It was to remain with Renault F1 until the end of the 2009 Formula One season, but due to European Tobacco Regulations, the company had to end their association with Renault at the end of the 2006 Formula One season.

Next to Benetton and Renault, Mild Seven sponsored both Tyrrell Racing, from 1994 to 1996, and Minardi in 1997 as a result of a sponsorship deal with Japanese driver Ukyo Katayama.

About Mevius




Mevius, previously called Mild Seven, was launched in 1977 and became the number one selling cigarette brand in Japan a year after its launch. It remains the most popular brand in Japan and the number one brand in Asia, and is growing in popularity around the world – already occupying the number four global spot. As part of its evolution, Mild Seven changed its name to Mevius in 2013 – reflecting its status as a global premium brand that adapts to meet consumers’ demands.