Mevius, previously called Mild Seven is a brand of cigarettes produced by Japan Tobacco. Mevius cigarettes are the third widest smoked cigarette in the world with 76.5 billion around the world, behind Marlboro and Camel. Originally manufactured in Tokyo by Japan Tobacco Inc., as a variant of the popular Seven Stars brand, the Mevius under the Mild Seven name has been a top seller since its creation in 1977 and is the second largest cigarette brand in the world.
On August 8, 2012, Japan Tobacco announced that the longtime Mild Seven brand name would be changed to Mevius, due to legislation of the branding of cigarettes as "mild" and others in some countries, in an attempt to strengthen the brand's "premium image". The name change began in Japan in February, followed by Singapore and Korea the following month.
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