Mevius, previously called Mild Seven, was launched in 1977 and became the number one selling cigarette brand in Japan a year after its launch. It remains the most popular brand in Japan and the number one brand in Asia, and is growing in popularity around the world – already occupying the number four global spot. As part of its evolution, Mild Seven changed its name to Mevius in 2013 – reflecting its status as a global premium brand that adapts to meet consumers’ demands.